Statcounter vs. Google Analytics

Google Analytics and Statcounter are both popular tools that measure various website metrics. While they are both similar tools designed for web analytics, there are a lot of differences between them too. So how are they different, and which one is suitable for your website? Read on below to find out.

Google Analytics Overview

Google Analytics is perhaps the most widely used web analytics tool since it comes from Google. It’s an excellent application that doesn’t just measure website traffic but offers in-depth analysis of various factors such as traffic sources, bounce rates, goals and conversions, user sessions, and much more.

Here are the pros and cons of Google Analytics:

Pros:

  • Incredibly powerful analytics tool that measures all necessary website metrics
  • Coming from Google means that it’s a reliable and accurate tool
  • Allows you to set goals and conversions unique to your business or website
  • Since millions of websites use Google Analytics, they have a huge database that you can benchmark your metrics against


Cons:

  • The dashboard, reports, and other interfaces can be cluttered with a lot of information which can be overwhelming for beginners
  • It has a steep learning curve and may even require taking up a course to master the advanced features of Google Analytics


Statcounter Overview

While not as popular as Google Analytics, Statcounter is still a well-known analytics tool used by millions of websites. It also has impressive features with detailed metrics, insightful reports, and real-time visitor tracking. But where Statcounter has the upper hand is that it is more beginner-friendly with a simple interface.

Here are the pros and cons of Statcounter:

Pros:

  • Simple and user-friendly analytics tool
  • The customer support at Statcounter is more interactive, with email support for free users and live chat for premium users.
  • Its premium version is a lot cheaper than Google Analytics

Cons:

  • Its database isn’t as big as Google Analytics, so benchmarking may not be reliable.
  • It may not be suitable for large scale businesses


Google Analytics vs. Statcounter – Which one is better?

When comparing these two web analytics tools, there is no clear winner. Of course, Google Analytics is bigger and better with more features and is used by more websites. But its downside is that it isn’t very user-friendly. To get the best out of Google Analytics, you will need an expert who is well versed with the application. It can be really hard for a beginner to get around Google Analytics.

And that’s where Statcounter triumphs. It is more user-friendly and might be a better choice for startups, and small and medium businesses. You can track your metrics and view detailed analytical reports easily without the help of an expert. And it is easier to get in touch with their customer support. On the other hand, Google Analytics is clearly the better option for large organizations.

Live Counter Visitor Plugin – An Easy Alternative for Tracking Live Visitors

Both Google Analytics and Statcounter are excellent tools for web analytics. But they are third-party applications that you need to set up for your website before you can start tracking. Wouldn’t it be easier if you could view your live visitors right from your WordPress dashboard itself? And that’s exactly what you can do with the Live Counter visitor plugin.

Track visitors to your website in real-time with the Live Counter plugin to get insights into your website performance and make data-driven decisions to increase engagement and conversions.

How To Check Website Traffic In WordPress

When running a WordPress site, be it for pleasure or business, website traffic is something you need to pay attention to. Every website is created with a purpose in mind. It could be sharing some information, building branding on the internet, creating more sales for a business, or helping interact with your client base.

Whatever be the purpose, the site needs to have visitors to be able to serve that purpose, hence why website traffic is considered an important metric that determines your site’s overall performance. The more traffic, the more your content gets viewed, and the more interaction you make with your target audience.

Importance of Checking Website Traffic

Besides indicating the performance of your website, website traffic information can also be hugely helpful for the following

  • Get valuable insights into the visitor, such as their demographics, their locale, geographic location, and more.
  • Optimize your marketing strategies and ad campaigns. Website traffic monitoring helps you identify the performance of each source of entry and exit from your website. For instance, you get a better idea of which ads are performing well, which links are the most clicked to reach your site, etc. You can get detailed reports on your top-performing affiliate links, download links, outbound links, exit pages, etc.
  • Better SEO. You can identify the topics that generate better interest, create better user interface design, and analyze visitor count against user interaction data.
  • Serve personalized content. For instance, by identifying the popular topics that visitors show interest in, you can focus on the content that generates better user interaction. You can also figure out the languages that your users prefer and make sure your content is translated into those languages

How To Track Website Visitors

There are multiple ways to check website traffic to your site.

Site Stats on WordPress Dashboard

If you are using the WordPress platform, you can easily get access to website visitor data by using the WordPress dashboard. Just visit the admin dashboard and navigate to the Site Stats section. This section can also give you details on the top-visited pages, top posts, and the visitor count for each page on your website. But this information can be quite generic and may not exactly be sufficient to derive deeper insights.

Google Analytics

For more data-backed analytics of visitor data, you can make use of Google Analytics for your website. Google Analytics is packed with powerful features to track the number of visitors to your web page and all their interactions and additional information regarding the visitors. You should be signed up with a Gmail account to use Google Analytics, access the Google Analytics code to track visitors, and add it to your WordPress site.

Data visualizations with HotJar

While Google Analytics does provide powerful data collection features, sometimes it is not easy to make sense of huge data. You need some extra functionality added to your website to visualize these data to help make meaningful inferences from the data collected. HotJar is an intuitive visualization tool that helps visualize visitor data in heatmaps, dashboards, charts, and more. It helps you reach data-based decisions quicker as you can easily spot user issues at a glance and track user behavior over time with a single look at the data visualizations.

Besides Google Analytics and the simpler WordPress dashboard functionality, you can also use plugins such as the Live visitor Counter plugin. This plugin helps you track visitors and collect valuable insights related to your website traffic. It also helps you add an elegantly designed live counter widget to your website. It provides an affordable, lightweight, highly optimized solution and provides regular real-time visitor information. Live counter also provides a guarantee of 200,000 -page views every month.

What Is The Difference Between Views And Visitors?

Confused between views and visitors on your website analytics data? It is interesting to understand what happens behind a website, but it gets hard when you can’t figure out the various parameters. Pageviews and page visits are the two most important website tracking measures.

These are the two measures that allow you to determine the popularity of your website. Are you gaining enough visitors to your page? Are you getting enough page views? Doesn’t that sound so much similar? Then what’s the difference? There is a thin line between the two, but that makes all the difference. Let’s figure it out.

What are page views?

A page view or view happens when a page on your website is loaded and reloaded. Every time a page is reloaded, it will add to the page view. It doesn’t matter if the user just clicked the refresh button to load it again or viewed it from an external page like Google.
Views (or Page Views) = Are combined pages shown. E.g. one visitor can visit the Home page, contact page, and about page. That equals three views.

What are visitors?

Page visitors or visitors are the total number of users visiting your website from an external link like Google.
It is much similar to a page visit which is also defined as visits to the website from the external page or website. It counts only unique page views. It treats every user as a single visit no matter how many pages it viewed on your website, unlike page views.
For instance, if a visitor searches for a query on the web browser, the blog from your website comes up as the top result. They click the result and open the blog post on your website. This results in one visitor or one-page visit.

Now, if the visitor chooses to reload it for some reason, it will not be considered a page visit or visitor. However, it would add to the page view.
Furthermore, if the user/visitor doesn’t find the content they were looking for, they return to search results. They scroll down to other results and find another suitable blog (luckily from your website again. They visited your website again to read the blog. Thus will count as another visit/visitor now.
Some analytic tools might count it as the same visitor only if they visited the same site on the same day.

Thus, in short,
Visitors = Amount of people that visited the website. This differs depending on the time frame. For example, if you visit the same site twice in a day, you will only be counted as 1 visitor with some analytic tools.

Conclusion

Pageviews are not that important nowadays. As they do not depict or count the unique visitors to the site. On the other hand, page visitors or page visits are more important as they are unique and reflect the usability of your website more clearly. There can be multiple page views within a single page visit. It only adds to the dwelling rate of the website.