What is a Favicon? And how to Make one in 2 Minutes

Example of a favicon

Ever noticed the tiny icon that appears in your browser tab when you visit a website? That’s called a favicon, an important element of website design that often goes unnoticed. In this blog post, we will demystify favicons – why they are crucial for branding and visibility, how they improve user experience and even their contribution to SEO.

Get ready to turn this undersized icon into a big boost for your website!

Definition of a Favicon

A favicon, short for ‘favorite icon’, is a small 16×16 pixel graphic image uniquely representing a website. It exists mainly to enhance the user experience by making site identification simple when multiple browser tabs are open.

These miniatures of brand logos show up next to your web page’s name or URL in address bars, bookmark lists and search engine results pages (SERPs). Favicons also appear in browser history and web visibility sections, essentially anywhere the website gets mentioned.

We observe favicons not just on toolbar apps but also in history drop-down menus and even search bars. Moreover, they play an important role beyond aesthetics. Indeed, having a favicon adds legitimacy to business websites while boosting online branding and trust among users who frequently surf the internet.

Apart from adding visual interest, these tiny icons can aid SEO by increasing user interactions with the website – though indirectly.

Importance of Favicons

Favicons are important for branding and visibility, enhancing user experience, as well as providing SEO benefits.

Branding and Visibility

Favicons play a critical role in reinforcing your brand’s visibility on the web. As small as they may seem, these icons are remarkably effective at catching the attention of users and staying etched in their minds, giving your business continuous exposure.

Through consistent use across all platforms and correspondence, favicons strengthen brand identity by offering visual cues that link back to your business.

In the vast ocean of digital data today, stand out from the crowd with powerful branding tools like favicons. Using visually engaging graphics that align closely with your company logo and color scheme not only enhances user recognition but also cultivates credibility over time.

Do not underestimate this tiny icon; it provides significant SEO benefits, improving website traffic while gaining brand authority in a competitive market space.

User Experience

A crucial factor in website design, favicons elevate the user experience by offering visual cues. They stand out next to bookmarks, toolbar apps, history results, and search bars helping users quickly identify websites.

Favicons also streamline navigation when multiple tabs are open on a browser. The enhanced user-friendliness leads to increased interactions and engagement with webpages that use them effectively.

Even Chrome browser gives value to websites bookmarked on the web – showing how critical favicons can be for bolstering your online presence. Finally, as visual representatives of your brand identity, they let users connect more easily and build associations with your brand.

SEO Benefits

Favicons offer several SEO benefits that can help improve a website’s visibility and search rankings. Firstly, having a favicon adds legitimacy to the site and boosts online branding and trust.

This is important because search engines like Google consider brand authority when ranking websites. Additionally, Chrome browser takes into account certain signals for websites bookmarked on the web, giving sites with favicons an advantage in search rankings.

By using a favicon, businesses can enhance their online presence and increase their chances of appearing higher in search engine results pages (SERPs).

Creation of a Good Favicon

Creating a good favicon involves wise use of space, simplicity, and color coordination to represent your brand effectively. Read on to learn more about the key elements in creating a visually appealing favicon for your website.

Wise Use of Space

Favicons are tiny icons that appear in the browser tabs, bookmark lists, and search engine results pages (SERPs) to represent a website. Given their small size of 16×16 pixels, it is crucial to use the limited space wisely when designing a favicon.

The key to creating an effective favicon lies in simplifying the design and utilizing every pixel efficiently. By keeping the design clean and uncluttered, businesses can ensure that their icon remains clear and recognizable even at such a small size.

Additionally, using color coordination strategically can further enhance the visual impact of the favicon within its constrained space. Overall, wise use of space enables businesses to establish their brand identity effectively through this tiny but powerful symbol.


Creating a simple favicon is crucial for effective branding and building trust with users. By keeping the design of the favicon simple, it can effectively represent your company in the limited space available.

A simple favicon also indirectly contributes to improving website rankings on search engines, as user-friendly websites with simple favicons lead to increased use and interactions.

Additionally, simplicity in color coordination is important for ensuring that your brand is clearly represented in the small favicon size.

Brand Identity

A strong brand identity is crucial for any business, and a favicon plays an important role in representing that identity online. By using a favicon that aligns with your brand’s logo and colors, you can create a consistent and professional appearance across all web pages.

This helps users easily recognize your website and associate it with your brand. The small size of the favicon requires careful design choices to ensure clarity, simplicity, and effective representation of your brand’s visual identity.

Choosing the right colors and incorporating elements from your logo can help make your favicon stand out within browser tabs, bookmark lists, search engine results pages (SERPs), toolbars, and browser history.


Abbreviating a favicon is an effective way to help web visitors easily find a specific website when they have multiple tabs open. By condensing the website’s logo or brand identity into a small icon, it becomes much easier for users to identify and locate the desired website amongst other open tabs.

This can greatly improve user experience and make navigating through multiple websites more efficient. When abbreviating a favicon, it is important to consider the use of clear symbols or letters that are easily recognizable even in the small size of the favicon.

The goal is to create an icon that captures the essence of the brand or website in a simplified form, making it visually appealing and distinctive for users.

Color Coordination

Color coordination plays a crucial role in the creation of an effective favicon. In the small size of a favicon, it is essential to catch the eye and clearly represent the company or brand.

By choosing colors that align with the brand identity and using them wisely, businesses can enhance their online branding and establish trust with their audience. Additionally, color-coordinated favicons contribute to user-friendly websites, leading to increased user interactions and improving SEO.

It’s important to note that if color coordination is not implemented properly in a favicon, it may result in longer page-load times and unnecessary server log entries due to missing icons.

Favicon Sizes for Different Browsers

Favicons need to be displayed properly across all browsers, thus they must be created in various sizes to accommodate different browser requirements. The sizes often recommended include 16px, 24px, and 32px. However, for mobile devices like Apple and Android, the sizes must be larger, aligning with the manufacturer’s recommendations.

Browser/DeviceRecommended Favicon Size
General Browsers16×16, 24×24, 32×32 pixels
Apple (Older iPads)152×152 pixels
Apple (iPads with Retina screens)167×167 pixels
Apple (iPhones)180×180 pixels
Android192×192 pixels

By creating favicons in these sizes, your website’s icon will be properly displayed, enhancing brand recognition and user experience across various browsers and devices.

Favicon Formats

Favicons are critical elements that can be created in several different file formats. These formats include Windows ICO, PNG, SVG, GIF, JPG, and APNG. ICO is the most commonly supported file format, but others are used to cater to specific browser and platform needs. Some web browsers even support animated favicons, giving you more flexibility and creativity in your website branding.

Here’s a quick overview of the various favicon formats in an HTML table format:

File FormatDescription
Windows ICO (.ico)The most widely supported file format for favicons.
PNG (.png)An image format that supports lossless data compression. It’s used for providing favicons in high quality and various sizes.
SVG (.svg)A vector-based format used for favicons, especially when scalability and size are of concern.
GIF (.gif)A bitmap image format that has wide support and can be used for animated favicons in supporting browsers.
JPG (.jpg)A commonly used method of lossy compression for digital images, particularly for those images produced by digital photography.
APNG (.apng)A more advanced version of the PNG format, offering support for animated favicons in supporting browsers.

Choosing the right favicon format depends on the context: the browser compatibility, the quality of the image, and the need for animation.

How to Add a Favicon

To add a favicon to a WordPress website, you can use the Insert Headers and Footers plugin or manually add the code in the theme settings. On Wix websites, you can easily upload a favicon through the site identity section in the editor.

Shopify websites allow you to customize your favicon by going to “Online Store” then “Theme Customization.”.

Adding a Favicon to a WordPress Website

To add a favicon to a WordPress website, follow these steps:

  1. Go to the WordPress dashboard.
  2. Click on “Appearance” in the sidebar menu.
  3. Select “Customize” from the drop – down menu.
  4. In the Customizer, choose “Site Identity.”
  5. Click on “Select Image” or “Change Image” next to the current site icon.
  6. Upload or select an image from your media library for the favicon.
  7. Crop and resize the image if necessary.
  8. Save and publish your changes.

Adding a Favicon to a Wix Website

To add a favicon to a Wix website, follow these steps:

  1. Log in to your Wix account and go to the editor for your website.
  2. Click on the “Settings” tab in the left – hand menu.
  3. Select “Site Identity” from the drop – down menu.
  4. In the “Logo & favicon” section, click on the “Choose Logo” button.
  5. Upload your favicon image file (make sure it is in the correct format and size).
  6. Once uploaded, click on the newly added favicon to select it.
  7. Adjust the position and size of the favicon as needed.
  8. Click on the “Apply Changes” button to save your new favicon.
  9. Preview your website to see how the favicon appears in browser tabs and bookmarks.

Adding a Favicon to a Shopify Website

Adding a favicon to a Shopify website is important for improving brand recognition and making it easier for visitors to find the website. Here are the steps to add a favicon:

  1. Log in to your Shopify admin dashboard.
  2. From the left – hand menu, click on “Online Store” and then select “Themes.”
  3. In the “Current theme” section, click on the “Customize” button.
  4. On the left – hand menu of the customization page, click on “Theme settings.”
  5. Scroll down until you see the “Favicon” section.
  6. Click on the “Choose file” button and select your favicon image from your computer.
  7. Make sure that your favicon image meets Shopify’s recommended dimensions and file format (usually 16×16 pixels and in .ico or .png format).
  8. Once you’ve selected your favicon image, click on the “Save” button to apply the changes.
  9. Refresh your website to see the updated favicon.

Favicon Generators

There are several favicon generators available online that can help you create the perfect favicon for your website in less than two minutes. These tools, such as Favikon, Favicon.io, and Favicon.ico & App Icon Generator, make it easy to generate favicons in different formats and sizes.

Check them out to simplify the process of creating a professional-looking favicon for your website.


Favikon is one of the many favicon generators available online. It is a simple and user-friendly tool that allows you to create favicons for your website quickly. By uploading an image or logo, Favikon automatically generates favicons in various formats, including PNG, ICO, SVG, GIF, JPG, and APNG.

With Favikon, you can easily customize your favicon to match your brand’s identity by choosing the right color coordination and abbreviating if needed. This tool ensures that your website has a professional appearance and boosts its branding and visibility among web users.


Favicon.io is a popular tool associated with Favicon Generators. It helps website owners create and generate favicons for their websites. By using Favicon.io, you can easily design a unique icon that represents your brand or website.

Having a favicon can give your website an advantage over those that do not use one, as it improves branding and visibility. Additionally, having a favicon contributes to improving website rankings indirectly, which can lead to increased traffic and better SEO performance.

When creating your favicon on Favicon.io, remember to use space wisely and keep the design simple for maximum impact.

Favicon.ico & App Icon Generator

Favicon.ico & App Icon Generator is a useful tool within the Favicon Generators category. This tool allows website owners to create favicons for their websites easily. Favicons are small icons, usually 16×16 pixels in size, that represent a website’s branding.

By using this generator, website owners can add legitimacy and enhance their online branding and trustworthiness. Additionally, favicons make it convenient for visitors to find a specific website when they have multiple tabs open in their browser.


In conclusion, a favicon is a small 16×16 pixel icon that represents a website or web page. It serves as a visual branding element and helps users easily identify and locate a website’s tab in their browser.

Favicons can boost brand visibility and improve user experience on websites.

What is a Favicon? And how to Make one in 2 Minutes
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