Most Valuable WordPress Sites

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Exploring the world of websites can feel like an overwhelming task, given there are countless platforms to choose from. Did you know that WordPress powers 35% of all the websites globally? This blog post will guide you through some of the most valuable websites built on this powerful platform, providing insights into why they’ve achieved prominence.

Ready for a fascinating digital journey? Let’s get started!

Key Takeaways

  • WordPress powers 35% of all websites globally and holds a market share of 65%, making it the premier content management system (CMS) worldwide.
  • Some of the most valuable websites built with WordPress include TechCrunch, BBC America, The Walt Disney Company, and The New York Times.
  • Music icons such as Katy Perry, Snoop Dogg, and The Rolling Stones use WordPress for their official websites.
  • Big brands like Sony Music, Microsoft News, and Etsy Journal trust WordPress for their online presence.
  • Educational institutions like Smithsonian National Museum of African Art, Georgia State University, and University of Washington are using WordPress to create engaging websites.

The Power of WordPress: A Brief Overview

WordPress commands a substantial influence in the realm of website creation, firmly holding a staggering market share of 65%. Since its humble inception by Matt Mullenweg and Mike Little back in May 2003, WordPress has consistently grown to become the premier content management system (CMS) globally.

This powerful CMS now powers an impressive 39.5% of all websites on the World Wide Web.

The versatility of WordPress is demonstrated by its broad clientele base ranging from budding small business owners to global brands such as Sony Music and Microsoft News. Its cost-effective nature combined with first-class functionality makes it ideal for creating engaging digital experiences at scale.

With a plethora of innovative plugins, themes, and services continuously being developed within the WordPress ecosystem; users enjoy virtually limitless possibilities for customization and scalability.

Undoubtedly, this platform’s potential extends far beyond conventional blogging – shaping dynamic eCommerce sites like Etsy Journal or crafting an SEO-optimized web presence for celebrities including Usain Bolt or Katy Perry.

Most Recognizable Websites Built with WordPress

Some of the most recognizable websites built with WordPress include TechCrunch, BBC America, The Walt Disney Company, and The New York Times.


TechCrunch is one of the most prestigious websites built on WordPress. This notable platform for technology industry news serves as a shining example of the power and flexibility that comes with choosing WordPress for your Content Management System (CMS).

TechCrunch gives up-to-date information about new internet products, startup companies and plays host to many tech events worldwide. The site has gained an enviable reputation in the world of digital news, leading to its acquisition by AOL at a whopping $25 million price tag.

This perfectly illustrates how invaluable a well-optimized WordPress platform can be when utilized correctly. Whether you’re looking for eye-opening tech insights or considering website creation options, TechCrunch is definitely worth exploring.

BBC America

BBC America, a leader in entertainment content production, showcases an impressive website built with WordPress. Constructed for both television enthusiasts and inquisitive blog readers, the site has successfully drawn global attention to American-scripted series and British entertainment.

Beyond casual reading, users can shop for merchandise related to their favorite shows. Admiration for this site extends to individuals and businesses alike, as well as authoritative sources like Wikipedia endorsing its value.

While other recognizable brands like PlayStation and The New York Times trust this content management system (CMS), BBC America truly exemplifies how WordPress’s user-friendly features and constant evolution of plugins make it a preferred choice for globally renowned companies too.

The Walt Disney Company

The Walt Disney Company, a name synonymous with magic and entertainment, is one of the most recognizable brands in the world. It may come as a surprise to many that their website is built on the WordPress platform.

With its large hero image, sticky navigation menu, and dedicated sections for investors, career changers, and philanthropy efforts, The Walt Disney Company’s WordPress website captures the essence of the magical world they create.

Utilizing custom themes and plugins like WordPress SEO by Yoast and W3 Total Cache, this global brand demonstrates how WordPress is not only suitable for small businesses but also has the flexibility and scalability to handle the needs of well-established corporations like Disney.

The New York Times

The New York Times, one of the most recognizable websites built with WordPress, showcases the immense capabilities and versatility of this powerful content management system. With its newspaper-like design and wide range of topics covered, The New York Times’ WordPress website attracts a massive online audience.

Utilizing the nytco custom theme and plugins like Akismet and WordPress SEO by Yoast, The New York Times ensures optimal performance and search engine visibility. This top-tier website is a testament to WordPress’s ability to handle high traffic efficiently, delivering timely news updates to readers worldwide.

As an ever-evolving platform, The New York Times consistently incorporates new plugins and services to stay on top of web design trends. Through its use of WordPress, The New York Times sets an example for both small blogs and large companies looking to build scalable and successful online presences.

Music Icons Using WordPress

Katy Perry, Snoop Dogg, and The Rolling Stones are just a few of the music icons who use WordPress for their official websites.

Katy Perry

Katy Perry, the pop music sensation and global superstar, is not only known for her chart-topping hits but also for her impressive WordPress website. Built on this powerful content management system, Katy Perry’s site showcases her vibrant personality and creative style.

With a sleek design and user-friendly interface, visitors can easily explore her latest projects, connect with her social media platforms, and stay up-to-date with news and tour dates. As an example of one of the most valuable WordPress sites, Katy Perry’s website demonstrates the versatility and impact that this platform can have for individuals in the entertainment industry.

Snoop Dogg

Snoop Dogg, the iconic rapper and entertainer, is not one to miss out on the power of WordPress. His website is built using this versatile content management system, showcasing his music, merchandise, and latest updates.

With WordPress’s user-friendly interface and customizable features, Snoop Dogg can effortlessly connect with his fans and showcase his unique style through a visually appealing and engaging website.

As one of the many music icons embracing WordPress, Snoop Dogg demonstrates that this platform is not limited to just blogs or small businesses but extends to big names in the entertainment industry as well.

The Rolling Stones

The Rolling Stones, one of the most iconic rock bands in history, have a website that is built on WordPress. Their official website showcases their music, news, tour dates, and official merchandise.

With WordPress’s user-friendly interface and powerful features, The Rolling Stones are able to engage with their fans and keep them updated on all things related to the band. It’s a testament to the versatility of WordPress that even legendary music icons like The Rolling Stones choose it as their platform of choice for their online presence.

Big Brands Utilizing WordPress

Big brands like Sony Music, Microsoft News, and Etsy Journal are among the top players in their industries that have embraced WordPress for their websites.

Sony Music

Sony Music, one of the biggest names in the entertainment industry, trusts WordPress for their online presence. With its powerful and versatile features, WordPress allows Sony Music to showcase top artists, provide news updates, and share music links seamlessly.

This renowned brand’s decision to use WordPress highlights the platform’s ability to cater not only to small and medium-sized businesses but also to global brands looking for a reliable and user-friendly website management solution.

From managing content to engaging with fans, Sony Music leverages the capabilities of WordPress to create an impressive digital presence that resonates with their audience worldwide.

Microsoft News

Microsoft News is a valuable WordPress site that keeps readers up-to-date with the latest news and trends. This popular blog, known for its eye-catching masonry grid layouts, offers a variety of articles on topics ranging from technology to entertainment.

Built on the powerful WordPress platform, Microsoft News provides a user-friendly interface and seamless navigation for readers to easily access their preferred news sections. With its clean design and engaging content, Microsoft News showcases the versatility and effectiveness of WordPress as a content management system.

Etsy Journal

Etsy Journal, a popular blog powered by WordPress, is a go-to platform for sellers and buyers alike to learn, share thoughts, and find inspiration. This vibrant community hub provides valuable insights into the world of handmade crafts and unique products.

Whether you’re looking for tips on starting your own online shop or seeking creative ideas for DIY projects, Etsy Journal has got you covered. With its user-friendly design and engaging content, this WordPress-powered blog serves as an invaluable resource for those who are passionate about all things handmade and one-of-a-kind.

Educational Institutions Embracing WordPress

Educational institutions like the Smithsonian National Museum of African Art, Georgia State University, and University of Washington are using WordPress to create engaging websites. Explore how these institutions are leveraging the power of WordPress for their online presence.

Smithsonian National Museum of African Art

The Smithsonian National Museum of African Art is a renowned institution dedicated to showcasing and promoting the arts and cultures of Africa. As part of a growing number of educational institutions embracing WordPress as their content management system, the museum’s website serves as a valuable resource for visitors seeking information on exhibitions, events, educational programs, and resources for teachers and students.

By utilizing WordPress, the museum can effectively manage its content and engage with its audience while maintaining a professional online presence. This association exemplifies the credibility and reliability of WordPress in delivering informative and visually appealing content that reaches a global audience interested in African art and culture.

Georgia State University

Georgia State University is among the educational institutions that have embraced WordPress for their website development. By utilizing this popular content management system, Georgia State University can easily manage and update their website with relevant information for students, faculty, and the community.

With WordPress’s flexibility and scalability, Georgia State University can create a unique and engaging online presence. This allows them to take advantage of the platform’s popularity, security, and continuous improvements in website design and functionality.

University of Washington

The University of Washington is one of the esteemed educational institutions that have embraced WordPress as their content management system. By adopting this versatile platform, the university demonstrates its commitment to utilizing modern technology for educational purposes.

As part of a group that includes recognizable websites like TechCrunch, BBC America, and The New York Times, the University of Washington joins industry leaders who recognize the value and benefits of using WordPress for their online presence.

This association showcases their dedication to staying current with digital trends and ensuring a user-friendly experience for students, staff, and visitors alike.

E-Commerce Giants Powered by WordPress

E-commerce giants like Bata, Ripley’s Believe it or Not!, and Airstream are utilizing the power of WordPress to create stunning online stores that drive sales and provide a seamless shopping experience for their customers.


Bata, the renowned footwear brand with a rich heritage spanning over 125 years, is one of the e-commerce giants powered by WordPress. Known for their quality shoes and expansive product range, Bata has successfully leveraged the robustness and versatility of WordPress to create an engaging online shopping experience.

With a user-friendly interface and seamless navigation, Bata’s WordPress site caters to millions of customers worldwide. This global brand’s decision to utilize WordPress speaks volumes about the platform’s ability to handle large-scale e-commerce operations while maintaining optimum website performance and security.

Ripley’s Believe it or Not!

Ripley’s Believe it or Not! is a world-renowned brand known for its eccentric and unbelievable attractions, and their website is powered by WordPress. As one of the most valuable WordPress sites, Ripley’s showcases the versatility of this platform in the e-commerce industry.

With their vast collection of oddities available for purchase online, Ripley’s utilizes WordPress to create a visually appealing and user-friendly online store experience. The website attracts millions of visitors each year, further solidifying WordPress’s capability to handle high levels of traffic and provide excellent performance.


Airstream, a renowned brand in the travel and recreation industry, is one of the e-commerce giants that has chosen WordPress as its content management system (CMS). With WordPress’s user-friendly interface and extensive customization options, Airstream has been able to create a visually stunning website that showcases their products and connects with their target audience.

By harnessing the power of WordPress, Airstream has not only enhanced their online presence but also streamlined their e-commerce operations for better customer experience. This highlights how even major players in the industry recognize the value and versatility of WordPress for building successful digital platforms.

Entertainment Industry and WordPress

The entertainment industry is heavily influenced by WordPress, with prominent players like AMC and the Playstation Blog using the platform to power their websites.


AMC, the makers of popular shows like “The Walking Dead,” utilizes WordPress to power its website. This leading television network showcases captivating full-screen imagery, along with schedule information and a blog section for fans to engage with additional content.

Additionally, the site includes a shopping section where viewers can purchase merchandise related to their favorite shows. With WordPress as its foundation, AMC’s website delivers a seamless user experience and effectively attracts prospective audiences in the highly competitive entertainment industry.

Playstation Blog

The Playstation Blog is a popular website that caters to gamers and fans of Sony’s gaming console. Built on the WordPress platform, it serves as a hub for all things Playstation, providing updates on game releases, news about upcoming events, exclusive interviews with developers, and behind-the-scenes content.

With its sleek design and user-friendly interface, the Playstation Blog offers an immersive experience for gamers looking to stay informed about their favorite games and discover new ones. As one of many high-profile websites using WordPress, the Playstation Blog showcases the power and versatility of this robust content management system in capturing the attention of millions of avid gamers worldwide.

Personalities and Their WordPress Sites

Celebrities like Usain Bolt, Beyonce, and Sylvester Stallone have embraced WordPress for their personal websites, allowing them to connect with fans and promote their work in a user-friendly and visually appealing way.

Usain Bolt

Usain Bolt, the legendary Jamaican sprinter and world record holder, has a dynamic online presence thanks to his official website built on WordPress. Showcasing his music, media, events, and merchandise, as well as hosting his podcast, Bolt utilizes the power of WordPress to connect with fans worldwide.

Known for his lightning-fast speed on the track, Bolt’s website features a sleek design with a full-screen slider highlighting his athletic achievements. As one of the most recognizable personalities in sports, Usain Bolt’s WordPress site is just another testament to the versatility and scalability of this popular content management system.


Beyonce, the globally renowned music icon and performer, is among the personalities who have embraced WordPress to showcase their online presence. With her website powered by WordPress, she leverages its user-friendly interface and versatile features to connect with her fans around the world.

Through her WordPress site, Beyonce shares exclusive content, announces tour dates, and engages with her audience in a seamless and visually captivating manner. This showcases how even high-profile individuals recognize the value of WordPress in creating a compelling online platform for their personal brand.

Sylvester Stallone

Sylvester Stallone, the iconic action star and filmmaker, is also among the personalities who have embraced WordPress for their official websites. Known for his roles in films like Rocky and Rambo, Stallone’s WordPress site showcases his extensive filmography, latest projects, and updates on his philanthropic endeavors.

By utilizing the power of WordPress, Stallone can connect with fans worldwide, share exclusive content, and maintain an engaging online presence. This exemplifies how even renowned celebrities recognize the value of WordPress as a versatile platform to showcase their personal brand and connect with their audience.

How Much Can A WordPress site be valuated at?

WordPress websites can vary widely in their valuation, depending on factors such as the website’s traffic, revenue potential, and overall performance. While there is no fixed formula to determine the exact value of a WordPress site, several indicators can provide an estimation.

For instance, high-traffic websites with lucrative ad spaces or e-commerce capabilities are typically more valuable than smaller personal blogs.

Additionally, the Alexa traffic ranking is often used to gauge a website’s popularity and influence in its industry. Websites that rank higher on Alexa tend to have greater value due to their larger audience reach and potential for monetization.

Moreover, market trends and demand for specific niches also impact a WordPress site’s valuation. Websites that cater to popular industries or emerging markets may attract higher offers from potential buyers.

Overall, valuing a WordPress site involves considering multiple aspects such as traffic metrics, revenue generation potential, niche relevance, market trends, and industry demand. By analyzing these factors carefully and seeking professional assistance if needed, website owners can obtain an approximate evaluation before deciding whether to sell or invest further in their online asset.

Whats the most expensive WP site that was sold?

One of the most expensive WordPress sites ever sold was, which was acquired for a whopping $1 million in 2014. The site serves as a platform for cryptocurrency news, information, and resources.

This acquisition demonstrates not only the value placed on premium domain names but also the significance and potential of WordPress websites in niche markets like cryptocurrencies. With its user-friendly interface and customizable features, WordPress has become a go-to platform for both big brands and individual entrepreneurs looking to create valuable online properties.

Another notable high-value sale was that of, which was purchased by AOL for approximately $30 million in 2010. This successful technology news website is powered by WordPress and showcases how this CMS can support large-scale content creation and management while maintaining an attractive design layout.

These significant sales highlight the immense potential that exists within the world of WordPress-powered websites and further solidify its position as a formidable player in the digital landscape.

What future trends can we see regarding top grossing WordPress sites?

As WordPress continues to dominate the web development landscape, we can expect to see some exciting trends emerge regarding top grossing WordPress sites. One trend that is already gaining traction is the integration of AI technology into website design and development processes.

The 10Web AI Website Builder, for example, allows users to recreate any webpage within minutes and customize it without coding knowledge.

Another trend we can anticipate is the increased use of custom themes and plugins to create unique and visually stunning websites. Top brands like The Walt Disney Company and Sony Music are already leveraging these tools on their WordPress sites to capture their brand identity and provide an engaging user experience.

Additionally, with the ever-evolving digital landscape, there will likely be a stronger focus on website performance optimization. Speed and responsiveness play a crucial role in retaining visitors and ensuring high conversion rates.

Plugins like W3 Total Cache and WordPress Visitor Counter are being utilized by top grossing WordPress sites such as TechCrunch to prioritize speed while maintaining functionality.

Overall, as more businesses recognize the power of WordPress for their online presence, we can expect continuous innovation in terms of cutting-edge features, improved user experiences, seamless integrations with third-party services, enhanced security measures, and further simplification of website creation processes through advanced technologies like AI builders.


In conclusion, WordPress has proven itself to be the go-to platform for building valuable websites across industries. From tech giants like TechCrunch and Microsoft News to music icons like Katy Perry and Snoop Dogg, WordPress is trusted by some of the biggest names in the world.

With its versatility, user-friendly interface, and vast array of plugins and themes, it’s no wonder that WordPress continues to dominate the web development landscape. Whether you’re a small business owner or a global brand, WordPress offers unmatched value and potential for creating an impactful online presence.

Most Valuable WordPress Sites

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