How to Make Instagram GIFs

instagram gifs

Navigating the world of Instagram can be tough, especially when you’re trying to make your brand stand out. I’ve been there too and realized that one way to do it is through custom-made Instagram GIFs – a tool highly favored by users for adding personality and fun to their stories.

This article will guide you step-by-step on how you can create your own personalized GIFs, from setting up an account on Giphy to making your GIFs searchable, at no cost. Ready to supercharge your Instagram engagement?.

Key Takeaways

  • Creating custom GIFs for Instagram Stories is a powerful way to engage your audience and make your brand stand out.
  • There are various types of GIFs you can create, including standard photo GIFs, animated GIFs, and custom branded GIFs.
  • To make Instagram gifs, you need to set up an account on Giphy, design and create your GIF using platforms like or Pixabay, upload it to Giphy with descriptive tags to make it searchable, and incorporate it into your Instagram plan.
  • Using custom stickers in your Instagram plan can help showcase your brand’s personality and draw attention to calls-to-action.

Understanding GIFs for Instagram Stories

GIFs for Instagram Stories come in various types and offer numerous benefits, making them an essential tool for engaging with your audience.

Types of GIFs

To fully understand and utilize GIFs for your Instagram stories, it’s crucial to familiarize yourself with the various types of GIFs available. Here are some categories you might come across or want to create:

  1. **Standard Photo GIF**: This is a basic type of GIF that includes animated photos or slideshows. It’s simple to create using pictures from your personal library.
  2. **Animated GIF**: These are more complex, involving motion graphics or vector animations. Animated GIFs typically involve multiple moving parts and can be designed to depict a specific message, story or brand narrative.
  3. **Animated GIF with a Background**: Unlike transparent background GIFs used as Instagram stickers, these types feature an animated object or character on a static background. They’re perfect for general posts rather than stickers.
  4. **Animated GIF without a Background**: Also known as sticker style, these are intended for overlay atop images or videos in Instagram Stories. Their transparent backgrounds allow the main Story content to be visible underneath.
  5. **Custom Branded GIF**: Created specifically for businesses, these incorporate elements of your brand’s identity such as logos, slogans or signature colors, helping increase your brand awareness on the platform.

Benefits of Using GIFs

Harnessing the power of GIFs on Instagram Stories can amplify your brand’s presence and messaging. Their dynamic nature adds a layer of engaging content that static posts simply cannot provide.

Used correctly, they draw attention to key elements in your posts, such as call-to-action buttons or swipe-up features – this is crucial for driving audience engagement and converting viewers into customers.

Beyond boosting interaction rates, branded GIFs also increase brand awareness by aligning your stories with your overall identity. Think about them as another way to reinforce what you want others to associate with your business – whether it be entertaining quips or an aesthetic style unique to you.

And thanks to tools like the analytics dashboard from Giphy brand channels, you can glean insights into how popular and impactful these custom stickers have been for your Instagram strategy.

Moreover, GIFs aren’t just advantageous for businesses; they’re beneficial for users too. They alleviate the pressure of creating captivating content on their own by availing visually appealing elements that make their shared stories stand out.

By designing relatable and fun sticker options tailored towards user behavior patterns on Instagram Stories, brands form a connective bridge with their target audiences – fostering community ties while expanding reach simultaneously.

Step-by-Step Guide on Creating Instagram Stories GIFs

To create Instagram Stories GIFs, first, set up an account on Giphy. Then, design and create your GIFs using platforms like or Pixabay. Next, upload your GIFs to Giphy and make them searchable by adding descriptive tags.

Finally, incorporate your custom GIFs into your Instagram plan to boost engagement with strategies like showcasing your brand’s personality or promoting a product launch.

Designing and creating your GIFs

To design and create your own GIFs for Instagram Stories, you will need a few tools and some creativity. Start by using platforms like or Pixabay to find existing animations or videos that can be turned into GIFs.

You can also make your own content by recording short videos or creating animations using software like Adobe InDesign or Canva.

Once you have your source material, it’s time to customize your GIF. Use video editing software to adjust the speed, duration, and starting point of the animation. This allows you to highlight specific moments or create looping effects that catch viewers’ attention.

For added customization, consider adding text overlays, stickers, or other design elements to enhance the visual appeal of your GIFs. Keep in mind that simplicity is key; aim for eye-catching visuals that are easy for viewers to understand at a glance.

Lastly, when saving your final GIF files, make sure they meet Giphy’s technical specifications. Upload them as GIF files with at least 20% transparent pixels so they can be used as stickers on Instagram Stories effectively.

Uploading your GIFs to Giphy

To make your custom GIFs accessible on Instagram, you need to upload them to Giphy. First, create an account on the Giphy website and set up a brand channel for your business. This will give you access to advanced features and analytics to track the performance of your GIF stickers.

Once verified as a brand, you can start uploading your GIFs.

When uploading your GIFs, ensure they have a transparent background or layer so that they seamlessly blend with people’s Instagram Stories. It’s also important to follow technical specifications such as saving them as GIF files and setting them to loop forever upon exporting.

By adhering to these guidelines, you’ll enhance the user experience and increase engagement with your branded content.

As a smart individual in their 30s looking to elevate their social media presence, taking advantage of custom GIF stickers is essential for establishing brand identity and standing out from the competition.

Making your GIFs searchable

To ensure that your GIFs are easily discoverable on Instagram, it’s essential to make them searchable. When uploading your custom GIFs to Giphy, be sure to add descriptive tags that accurately represent the content and style of your stickers.

Popular searches on Giphy can provide valuable insight into what users are looking for, so incorporating relevant keywords in your tags is crucial for increasing visibility. Additionally, consider testing different variations of tags to optimize search results.

Creating a branded channel on Giphy allows you to organize and showcase your GIFs under one platform. This not only enhances brand recognition but also makes it easier for users to find your stickers when searching within the Giphy library or using the Instagram Stories sticker feature.

Using Your Custom GIFs on Instagram Stories

Strategies to incorporate custom stickers into your Instagram plan and boost engagement with your audience. Learn how to showcase your brand’s personality, promote a product launch, and draw attention to calls-to-action.

Discover the power of GIFs in captivating your audience on Instagram Stories!

Strategies to incorporate custom stickers into your Instagram plan

One effective strategy for incorporating custom stickers into your Instagram plan is by showcasing your brand’s personality. By creating animated stickers that reflect the unique characteristics and values of your brand, you can engage with your audience on a more personal level.

For example, if you have a fun and playful brand image, consider designing animated GIF stickers that convey humor or lightheartedness. These stickers can be used by your followers to add a touch of personality to their own stories while also promoting your brand.

Another powerful way to utilize custom stickers is by using them to draw attention to calls-to-action (CTAs). Including branded GIF stickers alongside CTAs in your Instagram Stories can help increase engagement and encourage users to take specific actions, such as swiping up for more information or making a purchase.

For instance, create eye-catching GIF stickers with vibrant colors and bold text that highlight the benefits of taking action. This not only makes it visually appealing but also helps reinforce the message you want viewers to remember.

Tips to Boost Engagement with Instagram Story GIFs

Promote a product launch by creating custom GIF stickers that showcase your brand’s personality, draw attention to calls to action, and drive engagement with your audience.

Showcasing your brand’s personality

One of the key benefits of using Instagram Story GIFs is the ability to showcase your brand’s unique personality. As a business, it’s important to let your audience get a glimpse into what makes you special and different from your competitors.

With custom GIF stickers, you can infuse your brand’s identity and values into every Instagram Story you share.

Imagine being able to use animated stickers that perfectly represent your brand’s style, colors, and vibe. These eye-catching visuals will catch the attention of viewers and instantly make them associate those elements with your brand.

Whether it’s featuring your logo in an animated form or incorporating branded catchphrases, leveraging GIF stickers allows you to create a consistent visual experience that resonates with your target audience.

By showcasing your brand’s personality through these engaging GIFs, you’re not only boosting awareness but also building a deeper connection with your audience. They will start recognizing and associating those custom stickers with your content whenever they come across them on Instagram Stories.

This level of consistency helps reinforce their perception of who you are as a brand.

Furthermore, aligning the design and message of these GIFs with specific marketing campaigns or product launches can help generate excitement among followers. Utilize catchy slogans or phrases related to ongoing promotions or new releases to draw attention and create buzz around these events.

Promoting a product launch

When it comes to promoting a product launch on Instagram, using GIFs in your Stories can be a game-changer. Branded GIF stickers have the power to capture attention and make your new product stand out from the crowd.

By incorporating custom stickers into your Instagram strategy, you can create buzz around your launch and generate excitement among your audience. With GIF stickers, you can showcase your brand’s personality, highlight key features of your product, and even use viral catchphrases to grab attention.

Plus, by adding calls-to-action like “Swipe up for more!” or “Shop now!”, you can drive direct engagement and encourage followers to take action. So don’t miss out on this powerful tool—start creating eye-catching GIFs for your next product launch today!


In conclusion, creating custom GIFs for Instagram Stories is an exciting and effective way to elevate your brand’s presence and engage your audience. By following the step-by-step guide provided and utilizing the tips to boost engagement, you can not only showcase your brand’s personality but also promote products and drive actions.

With the power of GIFs, you can take your Instagram strategy to new heights and create captivating stories that leave a lasting impact on your followers. Start making Instagram GIFs today and watch as your brand flourishes in the digital world.


1. What software or tools do I need to make Instagram GIFs?

To make Instagram GIFs, you can use various software and tools such as Adobe Photoshop, After Effects, or online platforms like Giphy’s GIF Maker or Canva.

2. Can I create my own custom GIFs for Instagram?

Yes, you can create your own custom GIFs for Instagram. By using graphic design software or online tools specifically designed for creating GIFs, you can showcase your creativity and brand personality through customized animations.

3. What are the best practices for making engaging Instagram GIFs?

To make engaging Instagram GIFs, focus on creating eye-catching visuals with clear messages that align with your brand identity. Keep the animation simple and concise so it grabs attention quickly. Also, ensure that the size of the gif is optimized to fit within Instagram’s upload requirements.

4. How do I upload a custom-made GIF to my Instagram account?

To upload a custom-made gif to your Instagram account, you can either directly add it as a post by selecting the appropriate media option while creating a new post or share it on your story by swiping up from the home screen and selecting “Add Media” > “GIF”. Remember to follow any guidelines set by Instagram regarding file size and dimensions when uploading gifs.

How to Make Instagram GIFs
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