Google Analytics (GA) is a powerful tool that allows you to track and analyze your website traffic and user behavior. With GA, you can gain valuable insights into how visitors interact with your site, what content is popular, and how you can improve the user experience.
To install Google Analytics on a website, you need to follow these steps:
- Create a Google Analytics account
- Get tracking code from GA account
- Add tracking code to every page of the Website before the closing </head> tag
- Verify installation in the GA account
Whether you’re a website owner, marketer, or developer, GA is a must-have tool that can help you understand your audience, measure the success of your site, and optimize your online efforts. And best of all, GA is free to use, so there’s no reason not to try it!
1. Create a Google Analytics account
You’ll need to follow a few simple steps to create a Google Analytics account.
First, go to analytics.google.com and click the “Start for free” button. This will take you to the sign-in page, where you’ll need to log in using your Google account.
Next, you’ll be asked to provide basic information about your Website, such as its name and industry, as well as the time zone in which you’re located. Fill in the required fields and make sure the information is accurate.
Once you’ve entered your Website information, you’ll need to accept the terms and conditions of using Google Analytics. After you’ve agreed, you’ll be able to access your tracking code, which you’ll need to add to your Website to start tracking visitors.
And that’s it! You now have a Google Analytics account and can start collecting data on your Website traffic and user behavior.
2. Get the tracking code from the GA account
Getting the tracking code from your Google Analytics (GA) account is straightforward.
First, log in to your GA account and select the Website you want to track. Next, go to the Admin section, which is usually located in the screen’s bottom left corner.
Copy the tracking code!
3. Add tracking code to every page of the Website before the closing </head> tag
Here’s how to add the tracking code:
- Log in to your Website’s backend or HTML editor.
- Locate the HTML code for each website page you want to track.
- Before the closing </head> tag, paste the tracking code you copied from your GA account.
- Save the changes to your HTML code.
It’s essential to add the tracking code to every page of your site that you want to track. This will ensure that GA collects data on all your pages, giving you a complete picture of your Website’s traffic and user behavior.
4. Verify installation in the GA account
Once you’ve added the tracking code to your Website, you can verify that it’s working correctly by logging back into your GA account and checking the status of your tracking code.
In conclusion, installing Google Analytics (GA) on your Website is a straightforward process that can bring numerous benefits to your online efforts. With GA, you can understand your audience, measure the success of your site, and optimize your online efforts. And the best part is that GA is free to use! So, if you haven’t already, give it a try today and start gathering valuable insights about your Website.
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